Video Marketing Archives - The Logos Media
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Video Marketing Archives - The Logos Media

Why Using Video for Marketing is Important in Your Content Marketing Plan

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Every business should have a content marketing plan. However, businesses should not ignore the benefits of using video marketing for marketing their brand or service. Video marketing is currently rising in all platforms and here are some reasons why it’s important to add them to your content marketing plan.

Why Video Marketing is Important

Having a video to promote your product or service allows you to gain more consumer attention. Most people now use mobile phones to connect to the internet and spend countless hours just to entertain themselves. Make use of this by adding your video content to their feeds which then gives you the opportunity to spread your brand through consumer influence. The higher the engagement of your videos, the more viral it can be. A viral video will definitely gain a lot of attention from not only your target audience in your area but may even go worldwide.

Video marketing can also provide benefits for search engine optimization. You can drive more traffic to your website with video content compared to blog posts. Search engines nowadays, favor videos and they are more likely to rank your content on the searches of your customers. This creates organic traffic that will be more cost effective for your business. Videos are also favored by most platforms such as Facebook or Instagram. These two platforms enable auto-play feature for mobile phone users. So when someone is scrolling through their feeds and stumble to your video, it automatically plays. This is where you need to create content that can catch your audience’s attention during the first few seconds.

Video content that connects to the emotions of the audience allows more users to engage in your content. Create a video that has a story and it will definitely capture their attention. Eventually, the more your video gets spread and shared by different individuals, the more likely you will have positive traffic to your website and gain more conversions. Gaining conversions is basically the number one reason why video marketing is important. This is often harder to do with a website that doesn’t have a video on the landing page. Once the consumer sees your website without a video content, it may cause them to leave instead of converting. Always make sure to be consistent when using videos in your content marketing plan.

Things to Consider when Creating a Video

You can’t just create a video with your phone. Creating a video takes a lot of planning too. You should always consider acquiring the best audio and video quality when creating a video for your brand or service. The major thing that most consumers look for in a video is clarity. Your audio must be clear in relaying your message and your video must be clear in providing accurate supporting visuals for your brand’s image to remain in their mind even after watching the video.

Difference Between Video Production and Video Marketing Services

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Creating a video to market your brand or service is one of the best ways to reach your target audience. This is why most companies look for professional video production services for help. However, it takes more than just a guy with a camera to create a video that will connect with your audience and get results. It helps to know the difference between a video production company and video marketing company. To set your expectation on what each service can provide for your business, here are a few things to keep in mind.

Video Production Services

A video production company or a videographer are extremely helpful when it comes to shooting and editing a video. They are experts at creating something that is visually engaging and beautiful. These companies are ideal for video recordings special occasions like birthday parties, weddings or bar mitzvahs. They will set up a time to shoot, show you samples of other events they have captured and edit a video together for you. A good video production company will capture high-quality images in HD or 4k. They will also capture high-quality audio. Hiring the right people who know how to use great gear, is important when hiring a videographer.

Many businesses hire video production companies or videographers when they know exactly what they are looking for in a finished video. They can bring the gear and help bring your vision to life. However, there is more to a successful video than pulling out a camera and editing the footage together.

Video Marketing Services

High-quality video marketing services will make sure you produce a video that looks and sounds great, as well as a video that connects with your audience, communicates your value proposition and gets results.

A video marketing company will usually begin by researching and understanding your target audience. Who are you trying to connect with? How old are they? What do they enjoy? What are they struggling with? A video marketing company will also take the time to really understand your business and your products. A great marketing video is like a salesperson ready to offer their best pitch. It is impossible to make a compelling and focused case for your product or service without a clear understanding of what you are offering and what your audience is looking for.

The most important work in creating an effective marketing video occurs before the camera is used. A solid script. The right locations. Voice actors, talent, images all need to be chosen carefully.

Once the video has been created, they will help you make sure your video is deployed properly. Will you send your video out through an email marketing campaign? Facebook? Linkedin? Youtube? Website? Landing page? One video does not fit every channel? A video marketing company will take into account how your audience is viewing your video and help you connect with your audience.

A video marketing company will work with your marketing company or help you manage your ad campaign. The best video in the world is completely useless if no one watches it! Make sure you are getting your message to your audience. A great video marketing company can help!

The Braces Come Off…

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Orthodontists have a unique challenge when it comes to demonstrating the value of their service. Most people walk out of a doctors office knowing that their problem will be solved soon. Braces take months to their magic, and for a teenager that is an eternity.

Our client stacked several patients who were getting their braces removed. We filmed interviews, established before and after shots and captured that magic moment when they saw their new smile for the first time.

The video we produced is part case study and part customer testimonial and great for facebook and waiting room screens.