On Brand Design
If you imagine it, it can be done. Whether you want to illustrate a concept, emphasize your point with text or just create a cool visual, animations and motion graphics can allow your video to stand out and get your point across.
Motion Graphics Videos May Be the Best Fit for Your Business
When potential clients are researching your business, a first impression video is designed to answer their most basic questions and begin to build a connection built on trust.
Whether you’re jump-starting your video marketing strategy or re-envisioning it, Logos Media will help you make shareable, engagement worthy motion graphics and videos.
Highly visual and powerful.
Every year there’s a new trend that industry insiders declare as the future of marketing. Motion Graphics was championed about five years ago, but unlike most fleeting video trends, motion graphics are arguably the most effective video today.
Primarily, this is because motion graphics are the video marketing era’s answer to the infographic. An accessible and entertaining way to disseminate complex information, motion graphic videos have grown in value.
Essentially, motion graphics video is a graphic design in movement. The practice of taking a still, flat design and adding dimension to it using the laws of time and space. Across TV, film, apps, advertising, and virtually any medium that requires some sort of communication, motion graphics are a major key to all business communications.
Effectively Increasing ROI
Quality video content can definitely increase your ROI and marketing strategy results. Animated marketing videos, in particular, are an affordable and particularly very useful tool to delivery your business idea in just a couple of seconds, while you engage your audience and guide them towards an end-result.
Among all of the different video alternatives, motion graphics stands out as one of the most popular techniques. When produced by Logos Media, a motion graphics video will be your key resource to explain things visually, no matter if it is a simple or a complex idea and concept. Today, the biggest difference is that a motion graphics video can be optimized to enhance results.
Once understanding your business goals or budgets, we may encourage a motion graphics video to make a graphic design element more dynamic. This type of marketing video is perfect to explain a complex or abstract idea in a very simple, fast, and compelling way.
The Five Keys to Motion Graphics
With video galvanizing the content marketing industry over the last two years, every business should be populating their websites and social media with moving pictures.
Good motion graphics video content should do 5 of 5 things:
- It should guide your leads all the way through the buyer journey.
- It should understand what your audience wants, and it should give it to them in the most consumable way possible. Video is so easily shareable because it is inherently passive for the viewer.
- It should be worth the watch. Whether that’s because your video is funny, engaging, useful, or inspirational, your video needs to provide value.
- It needs to be able to be distributed easily and effectively. Your video should be able to reach your audience where they spend the majority of their time and engage them in that space.
- It creates a consistent brand identity. Every bit of your video marketing should make up a cohesive narrative that tells the audience exactly who you are and what you stand for.
Motion graphics enables you to consistently hit all five bases in a way that is not only far more cost-effective than traditional live action video content but also more effective overall.
Higher Retention and Engagement Rates
65% of viewers watch more than ¾ of a video, which is more than any text-based content. So, if you have a message to get across, motion graphics video is one of the top methods.
On top of that, your audience is 10 times more likely to share and engage with your video content than your blog posts or photos.
Affordable Video Strategy
One of the most important things your motion graphic video content has to offer is value. It needs to be both informative and entertaining.
In the current media landscape, people want facts more than conjecture, data over opinion. If you can provide this information effectively and consistently in your video content, they will trust you more and want to build a relationship with your company.
Motion graphics enable you to explain complex data into bigger-picture stories and insights that people can understand as they apply the information to their own lives. After all, your company or the spokesperson may say that “sales have tripled over the last year” but actually seeing the chart grow in a motion graphics video makes a much stronger and more memorable impact to the viewer.
Over 70% Conversion Rates
Understanding that a vast majority of audiences are visual learners, this means that to take in concepts, assimilate, and remember ideas with the help of drawings, diagrams, charts, words, and using different designs the visual video content is highly enticing, attractive and, most importantly, memorable.
Motion graphics fit perfectly in this context and helps you approach your target audience with persuasive, interesting, and impressive content.