Imagine a documentary you see on television about a subject you are passionate about. The subject matter could be anything from a workplace café to horseback riding or church benefits to local events or humanitarian issues.
Now, imagine a brand or company that has taken the initiative to create that documentary content and distribute it online for free without a strong advertising agenda. It’s the newest form of video content that is emerging and there’s a very good reason why it is so successful. Or, it is hosted on the home page of their website or using social media or in sales offices.
Rather than creating a commercial that relies on a big advertising budget to distribute it successfully, by producing short-form documentaries, your brand will not only have the potential for massive organic sharing on social media but also lift its image in the eyes of its customers who walk into an office.
Documentary-style video content is an effective way of aligning your company with certain values. A documentary-style branded video takes this idea a step further. If stories are universally appealing to audiences, a short film or documentary style video offers a bigger and better vehicle for delivering them than a traditional short-form video.
When collaborating with Logos Media using this medium, our expert team gives brands a chance to be creative, to target particular audiences with specifically tailored content, and above all, we help you stand out from the crowd.
Please contact Logos Media for more information about our Documentary and Testimonial video services.